Caesars Introduces Digital Wallet in Nevada

The company is arriving almost a year after rival BetMGM introduced its digital wallet in NevadaImage Source: Shutterstock.com

Caesars Sportsbookannounced that it is including a new digital wallet in its mobile application that will allow bettors who are visiting Nevada to fund their bets directly from their smartphonesor tablets, without the need to use another payment method.

Caesars Sportsbook Launches Digital Wallet in Nevada

The universal digital wallet, introduced on Thursday, means that any outstanding balance you have is now merged in the sense that the funds are usable across Caesars’ properties all over the country. The wallet also allows players to check in on the recently introduced Caesars Rewardsand check in on the 19 US jurisdictionsin which the company has business set up.

“With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future,” Caesars explained, arguing that it was looking to strengthen its user experience and provide players with everything they need for enjoyable gameplay.

Caesars is rather late for the party, after BetMGMbeat its rival by 11 monthsand introduced new digital wallet functionalityfor its clients first. The arrival of digital wallets in the Silver State is no coincidence either.

The Wallet Still Requires On-Site Activation

As mobile sports betting is limited to physical locations, companies want to make it easier for people to tap into their existing accounts and funds, and the universal digital wallet is a complaint way to do just that.

The drawback, though, is that players would still have to visit a brick-and-mortar venue – i.e., Caesars’ – if they want to activate the wallet and place a bet this way. Nevada remains a bit of an old-timer in the way it does things, but the goal is to ensure that the land-based venues, which are more or less the economic backbone of the state, do not suffer unintended consequences.